World of Warcraft is back online in China! It is good news for players after the long wait. But returning players find that their items, WoW gold and experience earned during previous sessions are gone.

The majority of regional WoW China subscribers have been without access to the game since early June after NetEase signed a three-year licensing deal with Blizzard to become WOW's new local operator, taking over from The9.

Operator changeovers in China are particularly problematic due to the government approval process imposed upon launches - or re-launches - of services such as MMORPGs, all of which require an official license.

Finally, NetEase had WoW relaunch in September. NetEase plans to submit The Wrath of the Lich King, the second Warcraft expansion, to the Chinese government for approval as soon as possible. Recent clarifications on the government approval process for online gaming could mean changes in the way such titles are regulated.

According to China's State Commission Office for Public Sector Reform, the General Administration of Press and Publication will be responsible for pre-approvals of online games. Once up and running, regulation will be handed off to the Ministry of Culture. It is thought that the complexities of regulation in China were responsible for the summer-long delay in getting Warcraft back online in the country.

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